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Local Spaces

Spaces

Rooms builtfor the lens.

Permanent studios and brand environments designed around how they read on camera.

Live commerce studio

LG Live Studio

One room. Two sets. No rebuild between them.

LG XBOOM Mini packaging on the circular oak table, with the slat wall and open shelving sets behind.

Brief

LG needed to sell a 65-inch OLED and a pair of earbuds from the same space, without it looking like a showroom and without stopping to change the set.

Approach

We made two walls of the room into finished backdrops. An oak slat wall with the OLED and a floating media unit for hero livestreams. Open shelving with warm LED under every shelf for the product range. A circular table sits between them as the pivot point.

Camera positions were planned with the set rather than after it. Changing format means changing camera, not changing room.

A permanent dual-format live studio — one physical space that can read as two finished environments on camera.

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